Workshop Breakdown – Week-by-Week
Charges – INR 19,999
Week 1: Setting Strong Foundations
– Understand the basics of marketing and why it is essential for growth.
– Learn about 9 critical business metrics that drive profitability.
– Get a step-by-step guide to hiring a digital marketing manager (DMM) or digital marketing agency.
– Access ready-to-use agency documents for seamless onboarding.
Week 2: Tackling Challenges with Market Research
– Identify the key challenges holding back your fabric business.
– Learn how to conduct market research specifically for the fabric industry.
– Discover trends and customer insights using Instagram and YouTube.
Week 3: Mastering Instagram for Fabric Business
– Set up Instagram highlights, bios, feeds, and reels effectively.
– Develop a clear content strategy with the right posting frequency.
– Learn how to write engaging message scripts for your audience.
– Analyze performance using Instagram’s dashboard and metrics.
Week 4: Unlocking YouTube Potential
– Optimize your YouTube profile, including categories, bios, and cover pages.
– Create compelling YouTube descriptions and choose an impactful channel name.
– Understand YouTube metrics and dashboards to monitor performance.
Week 5: Strategic Content Creation
– Master content creation for Instagram and YouTube.
– Focus on creating engaging and relatable visuals for your audience.
– Learn techniques to align your content with business goals.
Week 6: Managing Advertisements for Maximum ROI
– Learn the basics of Instagram and YouTube ad management.
– Develop strategies for running cost-effective ad campaigns.
– Maximize your return on investment with practical advertising tips.
Week 7: Boosting Team Productivity
– Discover strategies for effective task delegation and team management.
– Learn how to track team progress and maintain productivity.
– Get actionable tips to manage operations while scaling up.
Week 8: Expanding to Other Platforms
– Explore opportunities on Facebook, Google My Business, and WhatsApp.
– Learn how to integrate these platforms into your growth strategy.
– Build trust and expand your customer reach through these channels.
